"One thing I've learned from my years of management consulting is that most organizations search for growth in all the wrong places. The strongest brands and businesses are built upstream through the combined principles of insight, identity and innovation."

Meet Tim

Tim is the leading authority, practitioner, and consultant on upstream marketing and the three underlying principles of insight, identity, and innovation. 

As the co-founder and managing partner of EquiBrand Consulting,  Tim leads client engagements in helping companies grow strong brands and businesses. Tim brings broad and deep professional experience in strategic marketing and planning, brand building and value proposition, business model and new product development

Tim works across a spectrum of companies—from global Fortune 500 companies to venture-backed startups, within business-to-business and business-to-consumer settings. His client list reads like a who’s who of top global brands and clients seek him out to help transform their businesses.

Prior to EquiBrand, Tim worked for several other management consulting firms, where he directed a range of client engagements. Tim began his career in the advertising industry, in account management and media planning.

Tim received a BA from Michigan State University and an MBA from the J. L. Kellogg Graduate School of Management at Northwestern University.


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