"One thing that's clear from my years of management consulting is that most organizations search for growth in all the wrong places. The strongest brands and businesses are built upstream."

Meet Kristin

Kristin has an accomplished career in both upstream and downstream marketing. Her perspective comes from working across a wide range of industries including consumer and luxury goods, financial services, automotive, healthcare/biotech, publishing, real estate, hospitality, technology, and for an array of non-profits.

Kristin co-founded EquiBrand Consulting, helping clients from startups to Fortune 100 companies strategize, plan, and launch integrated brand-building initiatives. She has developed an extensive ecosystem of marketing and brand-building partners who contribute to EquiBrand engagements as needed.

Kristin began her career in advertising as a media planner on the Procter & Gamble business. She then worked in account management at BBDO and Ogilvy Chicago on packaged goods businesses, spending the majority of her career at Ogilvy, where she was a Senior Partner/Worldwide Management Supervisor in charge of the Wilson Sporting Goods business globally.

Kristin has a BBA from the University of Michigan Ross School of Business and an MBA from the University of Chicago Booth School of Business, with specialization in marketing, finance, and economics.

She is an adjunct professor of marketing in the undergraduate and graduate programs of the School of Economics and Business Administration at St. Mary’s College in Moraga, California. Kristin has also guest lectured extensively at top MBA programs, including Stanford Graduate School of Business, Haas Business School at University of California Berkeley, Northwestern’s Kellogg School of Management, and the University of Chicago’s Booth School of Business.


Learn more from Kristin on Upstream Marketing

Download the first chapter for free which includes the upstream marketing framework.