The Authors 2020-05-20T17:58:23+00:00

Tim Koelzer

Tim brings broad and deep professional experience in helping companies establish and strategically extend brands through brand building, new product development and marketing strategy development. At EquiBrand Consulting, Tim has worked in a variety of industries, including life sciences, technology services, the Internet, retail, food/packaged goods, apparel, financial services, telecommunications, insurance, and home services.

Tim served as an advisor to EquiBrand Consulting, beginning in 1998, and officially joined as President in 2000. Prior to EquiBrand, Tim was a Director in Prophet’s San Francisco office, where he collaborated with Dr. David Aaker, international branding expert. Prior to Prophet, Tim worked at The Cambridge Group and Kuczmarski & Associates, two mid-sized consulting firms focused on growth strategies, and also worked as a consultant in Andersen Consulting’s Strategic Services practice. Before consulting, he worked in the advertising industry, in both account management and in media planning.

Throughout his consulting career, Tim has had the opportunity to lead marketing strategy engagements across a variety of blue chip brands and businesses, including: Allstate, Boston Scientific, Chevron, Edwards, Farmers, Highmark, Honda, Hyundai, Incapital, Intel, IBM, KFC, Kraft, Mellon, People/Time, Inc., S.C. Johnson, Sears, Stryker, VF Corporation and The Walt Disney Company, among others.

Tim received a BA from Michigan State University and an MBA from the J. L. Kellogg Graduate School of Management at Northwestern University. Tim has guest lectured at both the J.L. Kellogg Graduate School and the University of Chicago’s Graduate School of Business. Tim has also conducted marketing training for the American Management Association and American Marketing Association, and is a frequent speaker at industry conferences.

Kristin Kurth

Kristin Kurth—Kristin has an accomplished career in marketing, brand building, communications, and design. Her perspective comes from a background that spans a wide range of industries, including consumer goods, health care, financial services, biotech, technology, real estate, publishing, and hospitality.

Kristin began her career in the advertising profession, as a media planner on the Procter & Gamble business. From there, she worked in account management at BBDO on packaged goods businesses. She spent the majority of her career at Ogilvy & Mather, where she ran the NutraSweet/Equal Sweetener business, and was a Senior Partner/Worldwide Management Supervisor in charge of the Wilson Sporting Goods business globally.

Kristin co-founded EquiBrand Consulting in 2000, helping clients from startups to Fortune 100 companies strategize, plan, and launch integrated brand-building initiatives. She has developed an extensive ecosystem of brand-building partners who contribute to EquiBrand engagements as needed across research, graphic design, website development, digital marketing, social media, public relations, and advertising.

Kristin has a BBA from the University of Michigan and an MBA from the University of Chicago, with specialization in marketing, finance, and economics. She has guest lectured at top MBA programs, including Stanford, Haas Business School at UC Berkeley, Northwestern’s Kellogg School of Management, and the University of Chicago’s Booth School of Business. She has been an adjunct professor of marketing in the undergraduate and graduate programs of the School of Economics and Business at St. Mary’s College. She has also conducted seminars on branding and strategic marketing for the American Marketing Association. Kristin is a certified practitioner of the Myers-Briggs Type Indicator®(MBTI) assessment tool and uses this in training and team development workshops.