Welcome to 2019, where for every positive there is a negative... and for every brand-hero standing in the spotlight there is a brand-villain lurking around the corner. To succeed, brands must dream about the hero they may become while defending against the villain the market may create.
A customer journey map can be a valuable tool in developing a successful growth strategy. The process of developing a journey can be as beneficial as the deliverable itself. Understanding the thoughts, feelings, and actions of your target market as they experience and try to solve a relevant pain serves as a much-needed reminder that [...]