What’s Your Self-Driving Vehicle Brand Strategy? [With Jeff Eckerling from SP+]

Autonomous vehicle technology represents a major source of disruption in virtually every industry. We interviewed Jeff Eckerling, Senior Vice President of Revenue and Growth at SP+ Corporation, to discuss the potential impact of autonomous vehicles on marketing, branding and operations in various industries. SP+ (NASDAQ: SP) manages parking facilities with more than one million parking spaces across the United States and Canada.

By | 2018-05-22T13:25:26+00:00 May 20th, 2018|blog|0 Comments

What is Blockchain’s Impact On Marketing Strategy? [Interview with UCLA’s Beverly Macy]

Besides powering crypto currencies like Bitcoin, Blockchain has the power to be transformative at all levels of corporate strategy.  We caught up with Beverly Macy, educator at the UCLA Anderson School Of Management and part of the UCLA blockchain lab. From financial services to manufacturing, blockchain seems to have the potential to impact many [...]

By | 2018-04-22T23:56:30+00:00 February 14th, 2018|blog|0 Comments

What Distinguishes Best In Class Marketers?

Upstream marketing refers to the strategic process of identifying and fulfilling customer needs. 

Based on extensive analysis and real-world projects, we identified seven upstream marketing best practices that distinguish high performing brands: What distinguishes best in class marketers? Upstream marketing refers to the strategic process of identifying and fulfilling customer needs. 

Based on extensive analysis [...]

By | 2018-02-15T14:13:00+00:00 February 10th, 2018|blog|0 Comments

5 Ways To Achieve Strategic Marketing Success Through Insight

How many times have you heard, “We didn’t learn anything new,” after conducting a primary research project? To be effective, insight managers must move from merely supplying data to interpreting it – distilling insights about consumers’ attitudes, needs and behavior, then using this insight for strategy and growth.   Here are five practical tips [...]

By | 2018-02-15T14:11:54+00:00 February 7th, 2018|blog|0 Comments